Lastly - and this is my opinion - Anchor was born with one goal: to grow fast and get purchased, and to that end they have succeeded. That’s great, but not great enough to overlook a business model that has failed every time it was used. I do tip my hat to them as I think many companies are looking at workflows and ease of use to see if there is room for improvement that was inspired by Anchor. I could go on for quite a while, but when something is too good to be true, it typically is. I’m not talking about which sounds better, I’m talking about which one works when you press “Play.” If you upload an mp3 they convert it to an m4a file. I never got the email and consequently couldn’t play with the tool. I put in my Anchor RSS feed and it sent a link to the anchor email to verify the account. It appears I’ll never get those emails.Īnother example: I was playing with Radio Public’s new Podcast Website tool. This is the email address Apple uses to contact you if they want to feature you, or if there is an issue with your feed. It’s been 24 hours and I feel it’s safe to say that I’m not going to get that email. I tested mine and sent an email thinking they may forward any email coming to the anchor.fm account to my email listed in my Anchor account. The email in your feed is some randomly generated anchor.fm email. The email listed in your feed for iTunes Owner is not the email in your anchor account. Anchor has control of your show under their Apple ID, and some sort of ID for Stitcher.Īs someone completely new to podcasting doesn’t know what they don’t know, one might feel that they are preying on the uninformed. When you click on the button to “Make your podcast available on all major platforms,” they do not say, “Oh, by the way, this will block your access to additional Apple stats in, and it will block your access to additional stats in Stitcher.” With other hosts, you can add up to three categories for your feed to be used in Apple Podcasts. Why do I need to stick to facts? I work for an Anchor competitor, and many people will write this off as “Of course he is saying that” and to those people, I urge you to read on.
I could write a manifesto on this, but I’ll stick to the easy facts. When they were acquired by Spotify that would put them at 42 months (1,272 days). Their first seed round of money was in August 2015. Anchor (according to CrunchBase) was founded in 2015. The average life span of a free media host is 45 months. Why give the platform the money when you can leave and take your audience with you? Why this doesn’t work is if someone actually grows a show to where they can have their own sponsor they leave the free platform. The business plan is that they will pay for the bandwidth by selling advertisements against your content. I can think of six companies that offered free media hosting.
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